Digging Deeper: Discovering How Ads Perform Across Social Media

Digging Deeper: Discovering How Ads Perform Across Social Media

As story after story tries to assess how Super Bowl ads performed across social media, one company says that just measuring who got the most tweets or retweets or Facebook likes doesn’t surface the true value of social interaction for brands. To understand who among all of those Super Bowl social users has any real affinity towards the brands they talked about on Sunday night, you need to look at much deeper and more complex data sets, says Sree Nagarajan, the CEO of Affinity Answers  Adotas sat down with him to find out more.

Read the full article

Leave a Comment

Related Posts

Delivering behavioral intelligence
to the customer obsessed

Data brings us closer to consumers, allowing us to understand their behavior, passions, shared interests, and mutual affinities across brands and entities, resulting in deeper, more meaningful connections with current, past, and future customers. As data's role in marketing strategy...

Comedy Central
Channels Fan Insights To Drive a #1 Hit

Comedy Central hadn't had a scripted series hit in years, so the longstanding comedy network put particularly thoughtful planning into the promotion of Awkwafina is Nora From Queens, channeling fan insights to provide a positive and ongoing viewership.  With Broad...

Affinity Answers
Wins Social Media Tech Vendor of the Year Award

We've brought home the gold as Social Media Tech Vendor of the Year in e4m's Martech India Awards 2021. The annual ceremony celebrates marketing tech innovators who played a pivotal role in reshaping the APAC marketing landscape last year. The...