Digging Deeper: Discovering How Ads Perform Across Social Media

Digging Deeper: Discovering How Ads Perform Across Social Media

As story after story tries to assess how Super Bowl ads performed across social media, one company says that just measuring who got the most tweets or retweets or Facebook likes doesn’t surface the true value of social interaction for brands. To understand who among all of those Super Bowl social users has any real affinity towards the brands they talked about on Sunday night, you need to look at much deeper and more complex data sets, says Sree Nagarajan, the CEO of Affinity Answers  Adotas sat down with him to find out more.

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