If You Like X, You’ll Love Y

Download whitepaper

Find Hidden Audiences with TrueAffinity™

Contrary to the opinion of many in the programmatic world, branding did not die with the rise of direct response; it is simply harder to target and measure and thus de-emphasized. Here at AffinityAnswers, we have created TrueAffinity™ – a next-generation brand effectiveness metric that can be used to better understand the mid-funnel customer journey from awareness to purchase.

TrueAffinity™ is a state-of-the-art branding metric.

TrueAffinity™ measures the level of reciprocal social participation between two brand audiences, and has a range of uses to make branding more:

[vc_single_image image="3237" img_size="full" alignment="center"]

Addressable. Extend reach by sculpting audiences at scale

[vc_single_image image="3253" img_size="full" alignment="center"]

Relevant. Plan linear and programmatic media by context

[vc_single_image image="3236" img_size="full" alignment="center"]

Measurable. Determine impact of campaigns by specific content

Download the Whitepaper

Please provide a few details below and we will email you a link to download the whitepaper.
  • This field is for validation purposes and should be left unchanged.