Affinities are All About Content, Context and Location

The Internet of Things will undoubtedly benefit from affinity-based targeting in more ways than one. But IoT is about so much more than having a refrigerator that automatically re-orders your favorite brand of yogurt. At the FutureM conference in Boston last September, speakers from Kraft and Dunkin’ Donuts indicated that they are looking to solutions…

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What Walmart and Jet.com Already Have in Common

The back-to-school season kicked off this year with a big announcement: Walmart, arguably the biggest player in retail, has acquired Jet.com, the e-commerce site known for its unique pricing method. Both companies emphasize saving consumers money, but the approaches are fundamentally different. According to the announcement, Walmart views Jet as a valuable addition to their own…

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Top Affinities of US Swimming Stars

Though the sport does not receive broad attention in non-Olympic years, swimming is consistently one of the most viewed sports during the competition.  And this year, as in the last three Olympic Games, Michael Phelps is the big story on the men’s side.  Yesterday’s victory in the 4x100m relay increased Phelps’ record for the most…

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Affinity Answers Featured in Adweek

Now that the conventions are here, Donald Trump and Hillary Clinton will be fighting for every vote – but who would be most receptive to either or both candidates? In a new piece published in Adweek, we explain why affinities could be the best addition to every campaign manager’s toolbox. Read the piece here: http://adweek.it/29UsCDT

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Top 10 Brand Affinities for Nathan’s Famous Hot Dogs

It’s the Fourth of July, and we’re taking a closer look at the brand affinities of what has become the most American of brands: Nathan’s Famous. Whether or not you’re going to watch Joey Chestnut compete in the Hot Dog Eating Contest for the 10th year straight, it’s interesting to see that most of the affinities…

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