Posts Tagged ‘Influencer Marketing’
Streaming Universes Collide: Marvel + Disney vs DC + HBO
We’re very much in the golden age of the superhero, as the formidable force of Marvel Studios leads its comic book pack with a long legacy of characters each emerging as successful solo stars. And with these blockbuster superhero characters and franchises now rapidly multiplying across streaming, the Marvel Universe and DC Universe are each…
Read MorePowering Influencer Marketing with Social Engagement
The Bachelorette premiered last Monday, and 5.7 million members of ‘Bachelor Nation’ tuned in to watch 31 suitors vie for Rachel Lindsay’s attention. Each week, fans watch as the Bachelorette hands out roses, symbolizing who gets to stay, and who goes home. An infamous line—repeated each new season—is, “are they here for the right reason?”…
Read MoreScott Turner on Affinity-based Influencer Marketing in Website Magazine
Scott Turner, AffinityAnswers’ CRO, recently sat down with Website Magazine to discuss Influencer Marketing’s “magic moment”, and how brands can use AffinityAnswers’ BrandPlanner application to find the best talent. Read the full article here: https://www.websitemagazine.com/blog/rational-influencer-marketing-through-social-affinities
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