Posts Tagged ‘Case Studies’
Affinities Both Make and Validate Spokesperson Talent Decisions
Social affinities can be used to make the right choice between many eligible spokespeople Social affinities represents two sides of the same coin: reaction and receptivity – consumers will react to the marketing messages around them using social media, but what ultimately counts for marketers is which brand, TV show, or celebrity will make the…
Read MoreTeen Wolf: Expanding reach cost effectively in Facebook
The Situation: MTV was looking for ways to expand awareness and interest for their new show Teen Wolf. Since the show was new, it had only limited number of fans in Facebook and cost about $1.34 in CPM to reach them. The Solution: Colligent’s targeting identified top 10 TV shows that Teen Wolf fans engaged…
Read MoreRidiculousness: Effective contextual ad buys in Google
The Situation: MTV was looking for ways to expand awareness and interest for their new show Ridiculousness hosted by Rob Dyrdek. They went ahead and bought contextual advertising in Google AdSense using a list of keywords researched by them and suggested by Google AdPlanner tool. This brought them certain reach but the client wanted more.…
Read MoreBeavis and Butt-head: Expanding reach and engagement in Google ad buys
The Situation: MTV was looking for ways to expand awareness and interest on their relaunch of Beavis. They went ahead and bought contextual advertising in Google AdSense using a list of keywords researched by them and suggested by Google AdPlanner tool. This brought them certain reach but the client wanted more. The Solution: Colligent’s targeting…
Read MoreMTV’s Punk’d: Keyword Targeting in Facebook
The Situation: In preparation for MTV’s relaunch of Punk’d MTV wanted to reach a targeted audience in Facebook to build awareness and buzz. They chose Facebook ad buy for advertising. The targeting was complex and had to be relevant to both the show’s audience as well as the celebrities appearing on…
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