Posts Tagged ‘brand affinity’
Powering Influencer Marketing with Social Engagement
The Bachelorette premiered last Monday, and 5.7 million members of ‘Bachelor Nation’ tuned in to watch 31 suitors vie for Rachel Lindsay’s attention. Each week, fans watch as the Bachelorette hands out roses, symbolizing who gets to stay, and who goes home. An infamous line—repeated each new season—is, “are they here for the right reason?”…
Read MoreBrand Advertising in Sgt. Pepper’s Lonely Hearts Club Band
Thought it may be hard to believe for some, The Beatles’ iconic album, Sgt. Pepper’s Lonely Hearts Club Band, is celebrating the 50th anniversary of its release this coming week. With songs like the title track, “With a Little Help from My Friends”, “Lucy in the Sky with Diamonds”, and “When I’m Sixty-Four”, the album’s…
Read MoreBetter Colbert Ratings Equal Better Social Affinity for Brands
Since Jimmy Fallon took over NBC’s The Tonight Show in 2014, he has been a ratings juggernaut. But in January, CBS’ The Late Show with Stephen Colbert, took a lead in total viewers, which has now extended to an eight-week streak and a rare win for CBS late night in the first quarter of 2017.…
Read MoreAffinity Answers Expands to The UK and Germany
First Overseas Distribution of its Exclusive European-centric “Mutual Affinity” Social Media Audience Data AUSTIN, TX (March 20, 2017) Affinity Answers, which created the first platform for predictive branding – achieved through proprietary mutual affinity algorithms that measure active social engagement data across 60,000 brands and 400 million people worldwide – today announced it has expanded its offerings…
Read MoreSree Nagarajan Discusses the Buy Side of Brand Investment
CEO Sree Nagarajan recently contributed an op-ed to MediaPost discussing the importance of focusing on the buy side of brand investment, rather than just the sell side. Read more here: Buy Side, Where Real Money is Made, Seldom Talks
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