Posts Tagged ‘Audience Segments’
New consoles expected to propel video game audience momentum
Video game audiences have seen significant increases over the past few months, and new console releases aim to sustain this massive user base through the holidays. While the highly-anticipated launches of the PlayStation 5 and Xbox Series X/S loom on the horizon, Facebook (via Oculus) and Nintendo are also delivering record console sales, providing video…
Read MoreWith the huge success of Netflix and Disney+ comes increased competition
as fans flock to streaming services, marketers are left looking for attention About this article: Streaming services boom as people stay home Disney+ takes off Marketers turning to social targeting can open subscriber-only doors Social data provides the key to engaging TV, movie, and gaming audiences As COVID-19 sequestering continues, streaming services are benefiting from…
Read MoreNew Gamers Provide Advanced Targeting Opportunities
While world events have interrupted certain industries, gamers are active as ever and now growing rapidly. During the COVID-19 pandemic, we’ve witnessed many industries astutely switch gears or grind to a halt, pausing advertising campaigns and furloughing personnel while eagerly awaiting a return to some kind of normalcy. Some video game publishers, however, are succeeding…
Read MoreRestaurants Need to Look Outside Current Customers
For years, restaurant marketers have looked inside to current customer data as a roadmap for future sales. First party data provided a perfect seed for look-alike modeling to then build scale. “I know my customer” was the mantra. And data science could build off of that seed a perfect mold to cast a repeatable customer…
Read MoreAchieving Audience Success in a Sea of Streaming Providers
As the streaming video landscape continues its rapid (and often confounding) evolution, both consumers and brands find themselves surveying a wide playing field of SVoD providers. Weeknights are no longer solely devoted to Netflix binging – new streaming services such as Apple TV+, NBCUniversal Peacock, and HBO Max will join Disney+, Hulu, and a large…
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