ActivationPlanner™ FAQ

FAQ Contents GENERAL QUESTIONS What is the ActivationPlanner™? Where do I find the ActivationPlanner™? How much does the ActivationPlanner™ cost? HOW ACTIVATIONPLANNER™ WORKS How are segment recommendations determined? What are AffinityAnswers data sources? ACTIVATIONPLANNER™ USAGE What are TrueAffinity™ and Likelihood to Engage (LtE)? What’s the difference between an in-category segment and a top affinity segment?…

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