Brand Ambassadors in the Programmatic Era

Brand Ambassadors in the Programmatic Era

Blog
Client Services Director J.T. Compeau writes about how programmatic reduces the risk of picking the wrong brand ambassadors. Furthermore, audience ...
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Is Deterministic Data Better Than Probablistic Data?

Is Deterministic Data Better Than Probablistic Data?

Article, Blog
CEO Sree Nagarajan offers his take on the great data debate. Should marketers use deterministic or probabilistic data? The truth ...
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Why Brands Should Pay Attention to Social Affinity

Why Brands Should Pay Attention to Social Affinity

Article, Interview
CEO Sree Nagarajan sits down with Adotas to talk about why brands should be including social affinity in their marketing ...
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Social Affinity Can Up Your Ad Game

Social Affinity Can Up Your Ad Game

Blog, Interview, social affinity
CEO Sree Nagarajan explains why social affinity is a powerful addition to any marketer's toolbox. In a new Q&A with ...
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Moving Forward with Programmatic TV

Moving Forward with Programmatic TV

Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed ...
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Low-Cost Data No Longer Mean Cheap

Low-Cost Data No Longer Mean Cheap

Article
AffinityAnswers featured on AdExchanger: https://t.co/VwdWjVpfZv ...
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Optimize Holiday Campaigns with Predictive Analytics

Optimize Holiday Campaigns with Predictive Analytics

Although the official end to summer isn't until September 22, Labor Day weekend is our unofficial marker. Just take a ...
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Real Brand Safety Starts with the Brand

Real Brand Safety Starts with the Brand

Article
Client Services Lead J.T. Compeau writes about brand safety in an op-ed on Marketing Dive. Even in the midst of ...
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Social Affinity: A Powerful New Metric (Q&A)

Social Affinity: A Powerful New Metric (Q&A)

Client Services Lead J.T. Compeau explains how social affinity is a powerful new metric for marketers in a new Q&A ...
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Using Social Media Trend Tracking to Stay on Top of Your Industry

Using Social Media Trend Tracking to Stay on Top of Your Industry

Article, Interview
Client services lead J.T. Compeau offers his thoughts on how to use social media to track trends that are important ...
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