Social Affinity: A Powerful New Metric (Q&A)

Social Affinity: A Powerful New Metric (Q&A)

Client Services Lead J.T. Compeau explains how social affinity is a powerful new metric for marketers in a new Q&A ...
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Using Social Media Trend Tracking to Stay on Top of Your Industry

Using Social Media Trend Tracking to Stay on Top of Your Industry

Article, Interview
Client services lead J.T. Compeau offers his thoughts on how to use social media to track trends that are important ...
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Who Will Do Your Media Planning in the Future…People or Machines?

Who Will Do Your Media Planning in the Future…People or Machines?

Article
Chief Revenue Officer Scott Turner explores how the distinction between observations and insights may give media planners an edge, at ...
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Social Affinity Powering Fall TV

Social Affinity Powering Fall TV

Summer is just getting underway, but the broadcast networks have long been thinking about fall. Specifically, they are working to ...
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Not All Engagement is Created Equal

Not All Engagement is Created Equal

Article, Blog
Our VP of Product, Mahesh Narayanan, offers his thoughts on the prevalence of bots and how they compromise the value of social ...
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Media Measurement: Marching Towards a Slow Death?

Media Measurement: Marching Towards a Slow Death?

Article, Blog
Our founder and CEO, Sree Nagarajan, writes about the challenges in media measurement today. Read his thoughts and the three ...
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Social Engagement Heats Up Along with Summer Tourism

Social Engagement Heats Up Along with Summer Tourism

It's finally summer! Time to break out the barbecue grills and the beach towels, but no one should forget how much ...
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Social Affinity is Your Gift Guide for Dad

Social Affinity is Your Gift Guide for Dad

Blog, Father's Day
Do you feel stuck on the journey to finding that perfect gift for dad this Father's Day? When we say that ...
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Predictive Analytics Wins Sports Fans

Predictive Analytics Wins Sports Fans

Article, Blog
Our very own Client Services Lead, J.T. Compeau, was recently asked about how predictive analytics can win sports fans and ...
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And The Tony Goes to... Audience Extension!

And The Tony Goes to… Audience Extension!

On Sunday, June 11, Kevin Spacey will host the 71st Annual Tony Awards for the first time. Over the years, ...
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