Affinity Answers helps you find pre-intent audiences at scale that can be targeted across any programmatic media at the lowest cost possible.
Between having broad awareness/interest and developing specific intent towards your brand lies an area with valuable consumer information largely unmeasured till now.
With the emergence of social data and sophisticated patent-pending machine learning algorithms, we are able to identify the audiences that are in a ‘pre-intent’ frame of mind. We custom build these audiences for your needs and make them available for activation across any programmatic platform.

Translating social engagers into programmatic audiences

What are the Results?

Conquesting with Affinity-Based Audiences Lifts Purchase Intent

Affinity-Based Audiences Boost Receptivity and Video Performance

Dr. Pepper sponsorship of Batman Vs. Superman drives audience affinity