Affinity Answers is excited to announce that Scott Turner has joined the team as our new (and first) Chief Revenue Officer.  In this role, Scott will be leading our Sales, Marketing, Business Development and Client Service teams, with responsibility for our go-to-marketing strategies and revenue growth.

Scott joins us from GfK-MRI where he led the Agency / Advertiser team for the past 13 years.  He joined MRI as VP/Regional Sales in the Chicago office in 1991 and during his 25-year tenure at MRI, he worked closely with agencies and brands, helping clients leverage consumer insights to inform and measure traditional and digital media plans.

As a member of the MRI executive committee, Scott played an important role in product development, overall data strategy, and helping MRI diversify and grow their revenue from non-traditional sectors. Additionally, Scott spent 9 years with Arbitron (Nielsen Audio), working in the Radio and TV divisions, primarily serving the top 50 agencies and advertisers throughout the central and southwest regions.

Scott is a graduate Southern Illinois University @ Carbondale and the Second City Players Workshop in Chicago.  A past president of the Media Research Club of Chicago, Scott has done postgraduate work at the University of Chicago’s/Booth School of Business.  He is also a husband and proud father of two daughters and one son, all of whom live and work in the greater Chicago area, where Scott resides.

“I look forward to leading the Affinity Answers sales and client-service teams and helping our clients obtain maximum value from their media investments, as branding becomes more and more addressable.  Our unique approach to leveraging social affinities will help provide key inputs and signals to investments around programmatic branding and help integrate media efforts, rather than building new silos.”

Scott’s experience supporting National and Local campaigns via TV, Print, Radio, Direct Marketing, and Digital channels will be key to helping Affinity Answers fulfill our mission of making branding more effective.