Brand Ambassadors in the Programmatic Era
In this post we address how programmatic digital marketing reduces the risk of picking the wrong brand ambassadors. Furthermore, audience data provide multiple ways for brand managers to make this important decision. Marketers can test a series of related third-party segments, or they can discover the insights and attributes right in their own data.
Read the full op-ed to discover how programmatic marketing takes the guesswork out of a still very intuitive process.
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